Privacy Policy

This is Pretty Serious Sport's Privacy Policy. We take your privacy very seriously, and this policy tells you what information we collect, how we collect the data and what we do with it.

When you shop with Pretty Serious Sport, there are different ways we gather information about you:

  • When you register with us, we ask for information such as your name,delivery address, contact details, e-mail address and if you place an order, we ask for your credit card details. We keep a record of this information. All this is necessary for us to recognise you as a registered customer and to fulfil the orders you place with us.
  • We keep a record of your purchases with us, this means we can send you the most relevant offers. It also means we can deal a lot quicker with any problems you may experience with your order.
  • We keep a record of any correspondence you send us. This helps us keep track any problems or concerns you've had with our products or services.


The Pretty Serious Sport website uses cookies to record a unique reference on your computer.

Cookies are small text files that web sites can send to your computer. A cookie can be thought of as an internet user's individual identifying card, which tells a web site when the user has returned. Our cookies do not remember your credit card detailsand can't read other information saved on your hard drive. They cannot be used to get a user's e-mail address.

We use cookies to identify you, tailor our products and services to suit your personal interests, estimate our audience size, track visits to our web site and sales.  You can set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. You may experience technical difficulties in using our website if you have disabled cookies. If you have disabled JavaScript you will not be able to use this website. You can alter your cookie and JavaScript settings in your browser’s preferences which is usually found in the Edit menu.

How Do We Use Your Personal Data?

We only use your personal information for:

  • Dealing with orders and accounts for the supply of our goods and services.
  • Planning and managing Pretty Serious Sport business activities, including analysing customers' shopping habits and preferences.
  • Research.
    • Providing you with information about the products and services we offer.
    • Letting you know about offers from other companies, but only with your permission.
    • Assessing your request for delivery of goods and services from us where we may make enquiries about you including searching your records held by organisations like Equifax and credit reference agencies. At all times where we use or disclose your information it will remain secure.

We will never pass on your email address on to a 3rd party for marketing purposes. We will however send you details of offers from other companies that we think may interest you, but only with your permission.

  • We never pass on your credit card details to anyone.

We may share some of your data with others under the following circumstances:

  • With agents (including credit reference agencies and credit card clearing agencies, ) that we use to process the orders you place with us or who assist us in the service we provide to you. In these instances, we provide them with only the information they need to perform their function.
  • If our business assets are ever sold to or purchased by another company. (Our data records are part of our business).
  • To external research companies whom we may ask to contact you directly for your opinions on Pretty Serious Sport (in which case we provide them with only the information they need to perform their role).
  • We may very occasionally make names and addresses (but never email addresses) available to companies whose products we think may interest you, unless you have told us not to. If you do not wish to receive these offers please email us at


We use the latest strong encryption technology (SSL) to ensure that all transactional information is protected to the highest standard. Transactional information includes any credit or debit card details, your personal contact information, together with any other names and addresses you provide when you place an order for delivery to another address, and your purchasing history.

Further information

If you have questions about your personal data or our privacy policy, please contact us at

The Data Protection Officer
Pretty Serious Sport, PO Box 296, Wallingford, Oxon, OX10  1BT



Mobile Site

eCommerce Software by CubeCart